Malaysia-based B2B e-Commerce marketplace, Dropee, hosted this event to catalyse and increase digital wholesale transactions between featured local suppliers and retailers in Malaysia’s F&B industry.

As a fully cashless event, all transactions took place digitally, with the goal of empowering F&B businesses to start utilising e-procurement. 

KUALA LUMPUR, MALAYSIA, September 24th, 2019: Over the past weekend, B2B e-Commerce marketplace, Dropee hosted an inaugural Digital Wholesale Market (Food & Beverage Edition) event on Saturday 21st September, at Da Men Mall in Subang Jaya. This event aimed to catalyse and boost digital wholesale transactions between featured local suppliers and businesses in Malaysia’s F&B industry. To encourage this, Dropee guaranteed the lowest wholesale prices for over 1000 products across a wide variety of food and beverage categories.

Unilever Food Solutions, one of the participating suppliers at Digital Wholesale Market
Unilever Food Solutions, one of the participating suppliers at Digital Wholesale Market: F&B Edition 2019.

Currently, F&B businesses face many problems with traditional procurement methods, such as: 

i) Difficulty in comparing wholesale prices to find the best deals

ii) Limited access to a wider supplier network and product selection

iii) Fragmented documentation of orders from various suppliers, leading to poor tracking and overwhelming paperwork

iv) Lack of trust between suppliers and buyers, due to poor transparency throughout the procurement process.

By hosting the first offline-to-online food and beverage B2B event in Malaysia,  Dropee played a pioneering role in empowering F&B businesses to start utilising e-procurement  – through demonstrating how going digital solves the deep-seated issues they face within traditional supply chains. As part of the offline-to-online concept, the event was fully cashless: all wholesale transactions took place digitally, with fulfilment and delivery to be completed post-event. Noted local F&B suppliers such as Unilever Food Solutions, Darabif, Kawan Food, Aik Cheong, Nibou, Worldline Corporation, Crabee, Seafood Valley,  and many more participated in this highly-anticipated event.

Lennise Ng (Dropee CEO), Imran Shahid (Maxis Head of Solution Sales & Presales), and Aizat Rahim (Dropee COO) at Dropee’s Digital Wholesale Market: F&B Edition 2019.
Lennise Ng (Dropee CEO), Imran Shahid (Maxis Head of Solution Sales & Presales), and Aizat Rahim (Dropee COO) at Dropee’s Digital Wholesale Market: F&B Edition 2019.

One lucky winner, Gaurav Joshi (Director at Mojo’s Kitchen), was awarded a RM3000 voucher for use at the event as part of a pre-registration lucky draw promotion. He was thrilled by this opportunity to stock up digitally on essential ingredients for his F&B business and get everything delivered to his doorstep – without the hassle of simultaneously managing multiple suppliers and transporting heavy cartons. The event’s atmosphere was vibrant and lively as participating suppliers cooked and offered tasting samples of their products, drawing the crowds in with mouth-watering aromas of various delicious and freshly-prepared food and giving F&B business buyers a clear picture of what they could source from Dropee.com.

The lucky winner of a RM3000 voucher from Dropee - Gaurav Joshi (Director at Mojo’s Kitchen) with Lennise Ng, Dropee’s CEO.
The lucky winner of a RM3000 voucher from Dropee – Gaurav Joshi (Director at Mojo’s Kitchen) with Lennise Ng, Dropee’s CEO.

Businesses who source and procure supplies digitally via Dropee will have order and inventory information documented on a centralised platform, enabling easy tracking and management. This helps reduce the need for manual paperwork, thus helping suppliers and retailers divert this saved time towards growing their businesses instead. Through their platform, Dropee yearns to facilitate transparency and convenience for all retailers to perform their B2B transactions online, which is in line with the Malaysian government’s initiative to support the Digital Economy Agenda.


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