Recently renewed enforcements on Malaysia’s movement control order (MCO) have seen us returning to a way of life similar to that of early March 2020.
With dine-ins currently not allowed, food delivery services have become a lifeline for F&B businesses to reach their customers.
From Grab to Eatmol, each food delivery platform offers its own USPs and incentives for F&B businesses. Question is, which one is the right delivery partner for you?
To help you decide, we’ve highlighted ten food delivery partners and their offers, such as commission rates, payment methods, and covered delivery areas.
Grab
Grab boasts of its 20 million customers – with some GrabFood merchants experiencing 30% incremental sales upon joining the platform.
The current service fee structure is:
- 30% service fee on all GrabFood (Food Delivery) orders
- 20% for GrabFood (Self-Pick Up)
Grab also guarantees next-day payments for all restaurant partners by expediting payments for completed orders made on weekdays.
Its delivery areas currently encompass the entire Klang Valley and selected areas across most states, such as Melaka, Kota Kinabalu, Penang, Johor, and Negeri Sembilan.
Grab supports all cashless payment methods and businesses that sign up as a GrabFood merchant are automatically eligible to accept GrabPay in their stores. All transactions will be stored in their wallet to help keep track of their earnings. To sign up, fill up the form on this page.
AirAsia Food
AirAsia’s food delivery platform currently services customers in the Klang Valley, with plans to expand to other cities in 2021.
On top of a 10% commission scheme, sign up is immediate and contractless with flat-rates. Merchants can opt to sign up with flat-rates and switch to a 10% commission model further down the line.
Apart from giving merchants full control over their menu and pricing, AirAsia Food also has an extended delivery range of up to 60 km. This is 40 km more than any other food delivery platform in Malaysia.
Merchants can also communicate directly with their customers and are assigned a relationship manager to provide them with the necessary support. F&B merchants who are interested in becoming part of the AirAsia network may email food@airasia.com.
Beep Delivery
Beep was launched within 48 hours of the first MCO announcement as a feature for StoreHub merchants. Businesses have to enable the feature on their existing StoreHub account to allow customers to order online.
After a successful setup, customers can use the generated link to browse menu items, place orders, and select delivery and payment methods. Beep enables credit and debit card payments as well as online banking and e-wallet methods such as TnG, Boost, and Grabpay.
Beep Delivery prides itself as a platform that allows businesses to retain at least 80% of their margins, as commission starts at only 2%.
Support for Beep merchants is available through phone, email, and live chat along with an online portal on the StoreHub website.
As Beep is integrated with StoreHub’s POS system, businesses can also use it to access inventory and sales reports to track their performance.
Delivereat
Delivereat is a food delivery platform that caters to residents in Penang and Kuala Lumpur.
Despite covering a comparatively small geographic area, Delivereat works with a diverse range of restaurant partners ranging from major fast food chains to small mom-and-pop businesses, such as hawker stalls.
The merchant sign up process is simple. Simply fill in the form with your details and a customer representative will reach out to you within five working days.
Payment methods supported currently include both cash and card payments.
Foodpanda
A food delivery pioneer in Malaysia, Foodpanda’s coverage spans across KL, PJ, Subang, Cyberjaya, Shah Alam, and Penang.
To qualify as a restaurant partner, businesses must have a valid business address, operate at least four days a week at a minimum of four hours per day, and have a fixed delivery address.
Upon signing up and being approved as a Foodpanda merchant, a tablet and small printer will be provided to your restaurant for taking orders and tracking.
Commission rates are around 25-30% per order. Earnings are distributed to merchants on a monthly basis and all restaurant partners will have access to a dedicated team and their own back-end system to monitor the performance data.
Payment methods currently include cash on delivery, online debit or credit card payments and PayPal.
Oddle
Founded in Singapore and now available in the Klang Valley and Selangor, Oddle is an all-in-one online ordering portal for F&B businesses.
Oddle deviates from its peers by allowing restaurants to organise their own deliveries and avoid having to share commissions.
Oddle currently charges a usage fee (10% for every order placed), delivery fee (only for merchants who request delivery services), and a payment gateway fee (3.4% on total sales for offline orders made through the Oddle mobile app).
Restaurants can create and customise their own online shop, manage incoming orders through a web dashboard plus get access to a support team and add-on marketing services from the Oddle team.
Payment methods include cash, bank transfer and online banking via PayPal and iPay88. To become a merchant, contact sales@oddle.me.
Easyeats
With a USP that claims to help restaurants save up to 35% in commission compared to other food delivery apps, Easyeats charges its restaurant partners ⅓ of what its competitors are currently charging.
Their speedy set-up process also allows restaurants to get their delivery and online ordering system up-and-running in under one week.
Easyeats integrates a cloud-based operating system to help them digitise their processes. Additional benefits include free software updates, chat-based customer support, and a-la-carte accessories such as printers and cash drawers that partners can buy as needed.
Despite only covering the Klang Valley, Easyeats has no restrictions on delivery distance which means restaurants have access to a wider range of customers.
Payment methods include credit and debit cards, as well as online banking.
Tableapp
Initially established as an online reservation app for dine-in customers across the Klang Valley and Penang, Tableapp has expanded its services to also include delivery and self-pickup services to cater to diners under lockdown.
By leveraging its existing online reservation solutions, restaurant partners who offer delivery services via Tableapp can access features that include a personalised landing page containing information, reviews and menu promotions.
Tableapp currently offers credit and debit card payment options.
Aliments
Offering restaurant partners the ability to go live within 24 hours (along with zero setup fees), Aliments is an online ordering platform in the Klang Valley, focusing on the PJ and Damansara neighbourhoods.
The portal promises F&B merchants faster pickup and cheaper delivery services.
Pricing consists of either pick-up MDR (2% + 2% payment gateway fees) or delivery MDR (18% + 2% payment gateway fees) without any monthly, upfront, or hidden charges.
Aliments supports all cashless payment methods including credit and debit cards, Grabpay, Boost, and its own Aliments points.
Eatmol
Eatmol is a food commerce platform that helps F&B owners digitise their services.
Features include a centralised order hub that integrates orders from Facebook, Whatsapp, Instagram, WeChat, Webstore, and QR onto a single channel, O2O marketing tools and a personal dashboard to manage customer data.
Upon signing up as a merchant, businesses can build their own webstore, select their preferred payment method (credit & debit card, online banking, GrabPay, Boost, TnG) and choose their logistics partner (Mr.Speedy, Lalamove, or GrabExpress) to handle food deliveries.
Merchants can select from three different service plans, with monthly charges starting at RM870 to RM1,290.
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This rounds up our list of F&B delivery partners in Malaysia. To get more insights into the latest developments in B2B e-commerce, the Dropee blog is a helpful resource to keep your thumb on the pulse.
In the meantime, if you’re looking for other ways to bring your business online, here’s a guide on turning those clicks into customers!
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